If you are married to, friends with, feel sorry for, and/or have fallen in love with an old(er) guy, here’s what you can do.
The Change-an-Old(er)-Guy Program
Order it.
Decide whether he can handle the whole program (45-60 seconds of a new habit) or if you want to start him with just one product. Dew It! is just like applying an after shave, except you spritz it on your whole face. Soak It Up! is just pumping one dollop on your hand and rubbing it gently onto your face. Not rocket science, but science that makes new guys feel good.
We’ll send it.
When you order your product(s), there will be an open field where you can write a note. We'll include that with the order when we send it. If you get flack for your efforts, blame us. Tell him we made you do it.
He’ll get it.
The package will arrive at its destination. If you haven’t given him any warning, he’ll open it up and have a reaction. Not going to project what it will be. But the note you wrote should help. Tell him no one else needs to know. What happens at the sink, stays at the sink. If he uses it, his skin will feel it. And pretty soon “he’ll get” why you turned him onto New Guy Skincare.