Day 1 of Old Guy Skincare
Today we open the sales gates for Old Guy Skincare. A little unbelievable, but as my great grandfather once said, ‘A day without old guy skincare is a day without sunshine.’ I thought he’d lost it. Little did I know was a closet Nostradamus.
This time last year we were making plans to launch by Father’s Day 2020. With the arrival of COVID-19 and the shutdown of life as we knew it, we put our plans on hold. Gone were the days of Peter, Paul, and Gerry meeting at Greenfields Market, testing Gerry’s latest concoctions in between sips of coffee or tea. Meetings came through Zoom and parking lot hand-offs.
Come September we were in a place where we could start making product, but then there was the issue of getting slotted into the schedule. Not easy when your manufacturer is a soap company in the middle of a pandemic. It was truly joyful to see the boxes of products waiting for us just outside Vermont Soap’s shipping dock.
So, here we are. Let the fun begin. Technically we are still in the heart of the holiday season. There is still time for people to buy, and if you add the 12 days of Christmas, the odds are good the Old Guy goodies will arrive during the holidays.
Mostly we are happy to celebrate the youthfulness of old guys everywhere. You may be an old guy in appearance, but you are that same guy you’ve known your whole life. Yes, you’ve matured, and perhaps even gained some wisdom along the way. You’ve also not given up. You’ve got plans. You still like a good laugh. When someone says, “Hey, you look good today,” it lifts your spirits. You are the same guy, after all.
So, here’s to nurturing the youth in all of us, with skincare (shameful plug).
And here’s to my great grandfather, who I never met.